Our brands
Elegance is an Attitude
Longines
Since 1832, Longines has crafted timepieces defined by timeless elegance and Swiss watchmaking excellence. Recognised by its winged hourglass emblem — one of the world’s oldest registered trademarks — the brand carries a rich heritage in aviation, exploration, and international sports timekeeping. Each Longines watch reflects a refined balance of tradition, precision, and understated sophistication.
Discover the elegant collection of Longines at Novo Swiss, where heritage meets sophistication.
ORIS GOES ITS OWN WAY
ORIS
Oris has been crafting high-quality timepieces for over 120 years, offering exceptional mechanical watches that blend beauty with value. Known for their commitment to independent watchmaking, Oris creates pieces that resonate with world citizens who appreciate unrivalled quality at sensible prices. Each Oris watch is a testament to the brand’s dedication to excellence and timeless design.
Explore the world of Oris at Novo Swiss, your destination for luxury watches.
Tested Beyond Endurance
bremont
Explore new horizons with Bremont, a British luxury watch brand that embodies the spirit of adventure. Each timepiece is meticulously hand-built in Great Britain, designed for those who seek to fly faster, dive deeper, and climb higher. Whether you’re navigating the skies, exploring the seas, or conquering rugged terrains, Bremont watches are your perfect companion. Discover the Bremont collection, crafted for those driven by passion and adventure.
Discover the Bremont collection at Novo Swiss, your premier watch boutique.
American Spirit, Swiss Precision
hamilton
Hamilton combines Swiss precision with American spirit to craft timepieces that are both pioneering and practical. With a heritage steeped in history and a future full of innovation, Hamilton watches are designed for those who appreciate distinctive, versatile style. Each watch reflects a legacy of milestones, embodying the brand’s commitment to precision and design excellence.
Discover the iconic Hamilton collection at Novo Swiss, where tradition meets modern sophistication.
Live your passion
frederique constant
Frederique Constant was created with the vision of making luxury accessible and contiunes to deliver high-quality timepieces, allowing more people to experience the joy of luxury. With a diverse range of models that surpasses most other watchmakers, Frederique Constant continues to deliver exceptional craftsmanship and timeless elegance.
Discover the refined collection of Frederique Constant at Novo Swiss, where luxury meets accessibility.
Innovating Tradition Since 1883
Alpina
Discover the spirit of adventure with Alpina watches, renowned for their precision, durability, and timeless Swiss craftsmanship. Built for explorers and designed with bold, contemporary style, each Alpina timepiece combines cutting-edge innovation with over 140 years of heritage. Whether you’re scaling mountains, navigating city streets, or diving into the deep, Alpina delivers uncompromising performance with a refined aesthetic. Experience the perfect balance of function and elegance
reflecting on time
mido
Mido is renowned for its dedication to creating functional and highly resistant timepieces, with innovations like the pioneering cork-crown sealing system, known as “Aquadura,” ensuring unmatched water tightness. Drawing inspiration from iconic architecture, Mido watches symbolise precision and enduring design. Each piece reflects the brand’s commitment to excellence and innovation, making Mido a leader in the world of horology.
Explore the timeless elegance of Mido at Novo Swiss, where precision meets enduring style.